Overview
Complete digital commerce solutions for luxury retailers.
48First unites design, engineering, and retail systems into one studio — delivering considered commerce experiences that reflect the standards of the world's finest houses.
01 / Our philosophy
Luxury is in the restraint.
We believe digital commerce should feel like stepping into the boutique — unhurried, intentional, and unmistakably of the brand. Technology serves the experience, never the other way around.
Brand before template
Every experience begins with the house — its heritage, its codes, its clientele — never a stock theme.
Considered, not decorated
Restraint is luxury. We remove the unnecessary until only the essential and beautiful remains.
Craft at every layer
From typography to checkout latency, the same standard of care applies end to end.
02 / Why Digital Commerce
The flagship is now digital.
For luxury houses, the storefront is the first — and most frequent — encounter clients have with the brand. It deserves the same investment as the finest physical boutique.
3.2x
Digital-first discovery
The luxury purchase journey now begins online. Your storefront is the flagship most clients see first.
70%
Journeys touch digital
The majority of luxury sales are influenced by a digital touchpoint, from clienteling to checkout.
24/7
Always-on boutique
A digital flagship serves every timezone with the same considered hospitality as the physical store.
03 / Why 48First
A studio built for the standards of luxury.
We are not a generalist agency. Every discipline under our roof exists to serve premium and luxury retail — and to hold the brand to its own exacting standard.
Start a project- Dedicated to luxury and premium retail exclusively
- Editorial design language crafted per brand
- Performance-obsessed engineering and Core Web Vitals
- Editorial merchandising and product content at scale
- Deep retail systems integration expertise
- White-glove launch and ongoing managed support
04 / Technology ecosystem
Every system, working as one.
We connect storefront, point of sale, payments, tax, and enterprise systems into a single, coherent operation — so the experience stays seamless from boutique to browser.
Commerce Platforms
- Shopify Plus
- WooCommerce
- Headless / Composable
- Custom builds
Point of Sale
- CEGID
- Shopify POS
- Lightspeed
- Square
- Clover
Payments & Tax
- Adyen
- Stripe
- Shopify Payments
- Avalara
Enterprise Systems
- Microsoft 365
- ERP integrations
- CRM integrations
- Analytics
05 / Featured brands
Trusted by discerning houses.
- Maison Couture
- Aurelle Fine Jewelry
- Voss Horlogerie
- Atelier Cuir
- Maison de Parfum
- Norr Interiors
- Belisario
- Étoile Paris
Representative of the luxury verticals we serve — fashion, jewelry, horlogerie, leather goods, fragrance, and interiors.
How We Work
A considered path from concept to commerce.
Discover
We immerse ourselves in your brand, audience, and commercial goals to define the right strategy.
Design
Editorial, conversion-minded design that translates luxury into a seamless digital experience.
Build
Custom development, integrations, and platform engineering built for performance and scale.
Grow
Managed optimization, SEO, and analytics that compound results long after launch.
Start a Project
Let's build your next flagship.
Tell us about your brand and ambitions. We'll respond within one business day to explore how we can work together.
Thank you.
Your inquiry has been received. We'll be in touch shortly.